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Your Internet marketing plan is a huge success! It seems that everyone is going to your website and clicking on 'Send Me More Information' and the form is working great. You just received another one hundred forty-seven requests. Wait! Your fulfillment department (person) can't keep up. There's still the incoming e-mails from yesterday and the day before. Retyping the names and addresses into a database will help with mailing labels but how are you going to follow-up? When will these hot prospects get their information? Next week is too late! When will the sales reps get the prospect's information for follow-up? Next week is too late! What do you do next? The Strategic Next Step to the rescue! Using GoldMine Software and The Strategic Next Step system you never have to worry about losing a hot sales lead again. Here's how it works. Step 1. As soon as the form is submitted it is automatically processed and e-mailed to your e-mail account. The prospect, suspect, customer, candidate, or other 'requestor of information' does all the work. The form can be short ('Please enter your e-mail address') or long ('Please fill out the following resume form'). Forms can be filled in using check boxes, multiple choice options, or text boxes. The important thing is that they type in the information you need to process their request. Once the typing is done the rest can be automatic.
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