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CT-Innovations and Strategic Marketing Systems Announce Merger, Company will be Regional Leader in Delivery of Customer Relationship Management (CRM) Solutions to Local Businesses
ST. LOUIS - May 15, 2002 - Strategic Marketing Systems, Inc, the region’s largest provider of integrated CRM solutions to small and mid-sized businesses, and CT-Innovations, a leading mid-west regional provider of ‘convergence technology’ solutions that integrate voice and data networks into a highly efficient seamless communications environment, today announced that they will formally merge their businesses effective June 1, 2002.
Both companies currently market, customize, install, and train users in a variety of software packages designed to improve sales and marketing effectiveness, improve responsiveness to internal ‘help desk’ requests and improve customer satisfaction.
In recent developments, CT-Innovations had announced last year a partner agreement with Alcatel (NYSE: ALA) to sell and service Alcatel’s award-winning Omni PCX 4400 next generation IP-based PBX and family of Omni data products to enterprise customers. Alcatel’s IP-based telephony platform includes the Genesys family of sophisticated contact center applications, enabling companies to effectively interact with their customers via voice, fax, email or web-based communications. "Our ability to tailor a complete ‘customer-centric’ communications process for our clients makes us unique among voice and data systems integrators", said Fred Brussee, CEO of CT-Innovations. "Whether our clients need more robust external communications technology or more sophisticated internal process management software, we can effectively consult with them to implement improved customer acquisition and retention processes, making them more competitive in today’s demanding market."
In addition, CT-Innovations’ partnership with FrontRange Solutions, the developer of both GoldMineTM Customer Relationship Management (CRM) and HEAT TM Help Desk software has provided the company with an ability to broaden its market to both large and mid-sized businesses. That increase in market potential attracted the interest of Strategic Marketing Systems to work with CT-Innovations in support of its growing market.
Kevin Simpson, founder and President of Strategic Marketing Systems, Inc, will serve as the managing director of CT-Innovations’ Knowledge Management Group. "We are delighted that we have reached an agreement with CT-Innovations, a company that shares our passion for client satisfaction and for pushing, but not overstepping, the potential in this technology. Our combined staff will make us one of the largest value-added distributors for GoldMineTM and HEATTM in the Midwest, and assures that we’ll have the best available training and support on some of the exciting new products and services being introduced later this year."
About CT-Innovations
CT-Innovations offers customized, seamless, cost-effective solutions to organizations needing enterprise voice communication systems, voice and data network design and support, productivity enhancement software, and specialized healthcare communications equipment. With over 56 years in business, CT-Innovations operates offices in St. Louis, MO; Louisville and Lexington, KY; and Bloomington and Springfield, IL.
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